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FOR IMMEDIATE RELEASE

PRESS RELEASE

NBFAA Media Contacts
Georgia M. Calaway, APR
Director of Communications,
Public Relations & Marketing
Phone: (888) 447-1689 ext. 209
E-mail:GeorgiaC@alarm.org

Jason Smith
Communications Specialist
Phone: (888) 447-1689 ext. 210
E-mail: JasonS@alarm.org


NBFAA, Tri-Ed and The Summit Group
Align to Offer Total Business Solutions

Business Training Seminars to Boost Your Sales,
Customer Service Levels
… and Bottom Line

Irving, Texas, August 2, 2007 – The National Burglar & Fire Alarm Association (NBFAA), Tri-Ed and The Summit Group have aligned to offer the industry comprehensive business training. Courses are focused on realistic, yet powerful, solutions to real life situations for owners, sales managers, customer service representatives, and installers. The first session will be offered October 2 at Tri-Ed’s Garden Grove branch, located at 13831 Seaboard Circle in Garden Grove, Calif.

Alarm dealers and systems integrators may also sign up for sessions to be held in Dallas, Texas on Oct. 16, Boston, Mass. on November 14 and Buffalo, N.Y. on November 16. All sessions will take place at Tri-Ed’s branch offices in those cities.

The one-day training is divided into three main components, leadership, sales, and customer service, all of which will be certified by NBFAA’s National Training School (NTS) for continuing education units (CEU). The leadership training course, worth .3 NTS CEUs, will provide practical solutions to increase a company’s bottom line and streamline processes. The sales training portion, worth .3 NTS CEUs, aims to increase results for sales and business development professionals, and the customer service training section, worth .1 NTS CEU, seeks to increase customer satisfaction, loyalty, and growth. In addition to the benefits this training will deliver, Tri-Ed is also giving special discounts on product purchases to all dealers who attend the class.

“NBFAA began the year offering business-focused training seminars at key events and locations across the country. We are pleased to be teaming with Tri-Ed and The Summit Group to offer this type of training that will deliver easy-to-implement solutions to help boost sales, improve customer service levels and make an impact to participants’ ‘bottom lines’,” said NBFAA President George P. Gunning.

To register for a session, visit www.alarm.org. For more information on this innovative industry training, visit www.tri-ed.com, www.alarm.org or www.summitsg.com.

About NBFAA

NBFAA, a non-profit 501(c) 6 trade association, is the nation's oldest and largest organization dedicated to representing, promoting, and supporting the electronic life safety, security, and systems industry. Member companies specialize in a wide spectrum of services to commercial and residential consumers, including security and fire alarms, video surveillance, access control and monitoring. In cooperation with a federation of state associations, NBFAA provides government advocacy and delivers timely information, professional development tools, products and services that members use to grow and prosper their businesses. The NBFAA may be reached at (888) 447-1689 or on the Web at www.alarm.org.

About The Summit Group

The Summit group, a North American based company, is focused on supporting dealers and integrators achieve business objectives and increase profits. Services include implementing innovative and timely business training and tools in sales, marketing, leadership, customer service, quality process improvement and employee development. All resources of Summit have achieved consistent year over year success increasing revenues and profits for organizations through proven methodologies. A major enticement for the team is the adherence to the highest levels of standards in ethics and integrity. The Summit Group may be reached at (858) 509-9144 or at www.summitsg.com.

About Tri-Ed

As North America's largest independent distributor of security, low voltage, and home automation products, Tri-Ed has consistently served its customers and the life safety security sector longer than any other distributor in the industry. Tri-Ed is committed to exceeding expectations, one customer at a time and its branch and regional field staff in the U.S. and Canada is comprised of top-level people with unrivaled industry experience. Tri-Ed offers customers a huge inventory of security products, personalized customer service, ongoing technical systems support and training, and extensive value-added services. It is Tri-Ed's privilege and priority to create a culture of strong support and loyalty in serving customers, vendors, and the industry as a whole. Tri-Ed may be reached at (888) 874-3336 or www.tri-ed.com.

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National Burglar & Fire Alarm Association (NBFAA)
2300 Valley View Lane, Suite 230 • Irving, TX 75062
Toll Free (888) 447-1689 • Local (214) 260-5970 • Fax (214) 260-5979

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