Business Enhancing Skills Training

Taking Your Company From 'Good' to 'B.E.S.T'

Business Enhancing Skills and Tools (B.E.S.T) webinars - brought to you by NBFAA's National Training School (NTS) and The Summit Group - will offer unique interactive business training through a series of twelve 90-minute webinars (one per month) beginning in May. Each B.E.S.T webinar will provide expert information on a specific topic, followed by questions, answers and interactive exercises with the participants. Each participant will receive additional consulting in a conference call two weeks from the inital webinar in reinforce the real-life experience of the business concepts. Go to www. alarm.org for more information.

Times: All webinars (first half of training) will be held at 11:30 a.m. - 1:00 p.m. Eastern Time. All conference calls (second half of training session) will be held at 11:30 a.m. - 12:30 p.m. Eastern Time.

2008 B.E.S.T Webinar Sessions

Securing Your Piece of the Pie

May 16: Learning Webinar
May 30: Mentorship Conference Call
In a world of increasing competition and changing technologies, it is critical to stay informed on where your market is and how your company is positioned within it. In this session participants work with tools that define business goals, vision and directions towards success in an evolving marketplace. Whether you are focusing on residential, commercial, retrofits or other essential areas, emphasis will be placed on ensuring that your overall business approach supports your positioning with the markets you are serving and approaching.

Developing a Road Map for Business Success

June 6: Learning Webinar
June 20: Mentorship Conference Call
Wanting to succeed and actually succeeding can be two very different things. A Business with a road map, “a business plan”, is more likely to survive, thrive and grow. In this session learn what a business plan is, when do you need one, how is it put together and what resources are available to help? This workshop provides a straight-forward overview about business plans and provides guidelines to create the plan that works for your company.

Playing the Name Game

Sept 5: Learning Webinar
Sept 19: Mentorship Conference Call
Many professionals are unable to articulate what it is they do in a clear, concise and compelling manner. This interactive workshop assists participants to create a strong and impactful self-introduction that compels interest in your services. Knowing how to enter and exit a conversation gracefully at networking events is both a skill and an art. Learn how to “work a room,” how to qualify prospects, and what to do with all those business cards you collect.

Finding & Securing Your Security Company's Niche

Oct 10: Learning Webinar
Oct 24: Mentorship Conference Call
Do not try to be all things to all people. It is more effective to identify a target clientele and direct in-depth business development efforts toward that market. This session explores ways to find one’s niche and target markets, whether you are focused on residential, commercial or both, and then concentrate one’s efforts and most effective marketing tactics to grow bottom line business results.

Good to Great Employees

Nov 7: Learning Webinar
Nov 21: Mentorship Conference Call
This session focuses on how to attract great employees to your organization and proven techniques for retaining and motivating these key individuals in roles from installations, to technical support, customer service, sales and management.

Alarm Company Marketing That Works (No Really)

Dec 3: Learning Webinar
Dec 17: Mentorship Conference Call
There are many marketing methods that cross our desks everyday from strategic to tactical activities. Learn how to distinguish which ones are right for your company and will lead to the success you desire. Focus will be given on how to identify the needs of a changing population and gain their attention for business.

2009 B.E.S.T Webinar Sessions

New Business in All the Old Places

Jan 9: Learning Webinar
Jan 23: Mentorship Conference Call
Learn how to increase your revenues, profits and market share with your existing customers in both the residential and commercial markets. This seminar will help you implement a solid retention program, sales growth strategies and marketing tactics. Gain knowledge on growth strategies that mine your existing customer base to produce a sustainable lead source that increases bottom line profits.

Inside Project Management: The Art of Job Scheduling

Feb 6: Learning Webinar
Feb 20: Mentorship Conference Call
Don’t just work “in your business” but work “on your business”! Ensuring both long-term goals and short-term projects are accomplished in a timely and professional style requires attention to detail and proper planning. During this interactive workshop, participants will learn techniques for successful business planning. Gain knowledge on how to take the “peaks and valleys” out of the business using proven tools such as the Key Client Action Plan.

Transforming Customers from Satisfied to Advocates

March 6: Learning Webinar
March 20: Mentorship Conference Call
Understand the client experience to support their needs both today and into the future. Learn techniques and receive tools that can be employed in both the commercial and residential markets that increase customer loyalty, enhance customer satisfaction levels, grow referrals and increase revenues and profits.

Mining for Projects

April 3: Learning Webinar
April 17: Mentorship Conference Call
Learn professional techniques on how to gather prospects, increase your business through high visibility and interest in your company and shorten sales cycle time with new customers. You will learn how to increase qualified prospects, attain the competitive edge to win, manage the difficult objections, align complete solutions to your customers' needs and enhance customer satisfaction.

Build Your Company's Team

May 15: Learning Webinar
May 29: Mentorship Conference Call
This session prepares participants to optimize organizational performance and employee loyalty through the judicious implementation of performance tools for employee satisfaction measurements, employee motivation, performance appraisals and skill identification and development. Leadership strategies for group communications, team building, and individual recognition are explored.

Building Your Security Company's Referral Network

June 5: Learning Webinar
June 19: Mentorship Conference Call
There are two basic kinds of referrals – unprompted and prompted. This workshop explores both and addresses how to generate referrals from existing clients in both the commercial and residential markets. In addition, gain knowledge on how other professionals can be a key lead source for growing your business and how to work successfully with these resources.

Complete Webinar Curriculum